Air New Zealand - innovation and digital communication leader

Air New Zealand - innovation and digital communication leader

ABOUT THE PROJECT

THE ROLL OUT OF A BOLD COMMUNICATIONS VISION

Air NZ were one step ahead with corporate online video (in NZ), and Slipstream was there throughout. Slipstream consulted with, developed and implemented a live and on demand streaming solution, providing a bold and innovative communication vision for the airline.

Over 25 events were live streamed by Slipstream - from live streams to it's employees globally and bringing in remote feeds of company internal events , to quarterly financial announcements, to Trelize Cooper fashion uniform launches.

Stand out events were the Erebus Anniversary commemorations - streamed to those who could not make it to the venue - and the Dreamliner landing in Auckland. 

DREAMLINER LAUNCH AND ARRIVAL

Of the events produced and streamed by Slipstream with Air NZ, the live online coverage of the arrival of the Boeing 787-8 Dreamliner to Auckland Airport was spectacular in every way. With a helicopter camera signal coming in live, and three cameras at the runway, Slipstream live mixed, encoded and beamed out the arrival across the globe to plane fans across the world.

Air NZ were expecting 1-2,000 unique viewers, but over 20,000 watched the live stream. A beautiful morning saw the arrival of this incredible plane in the skies over Auckland - video being shot, produced, encoded and delivered to viewers throughout the world by Slipstream.

Encompassing social media links and FB comments, along with the airlines new social media network, www.flyingsocialmedia.co.nz, it was a popular and successful event.

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Project Info

Client: Air New Zealand

Categories: Enterprise,Corporate,Marketing

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